What is content marketing? Advantages and disadvantages of introducing CMS

Content marketing has a wide variety of meanings, but it refers to a series of marketing flows that attract and nurture prospective customers through content such as articles, videos, and images, and connect them to sales and inquiries.

On top of that, CMS is useful for content marketing. The reason is that the effort to create content can be greatly reduced by introducing CMS. In this article, we will give an overview of content marketing and CMS, as well as explain the merits of introducing CMS and the points at the time of introduction.

What is content marketing?

Content marketing is marketing that fosters prospects and drives users through high-quality content. A similar term is called content SEO.

Content SEO is a measure to attract users through content with SEO measures, so it is a part of content marketing. In other words, there is no problem in recognizing that content marketing is a general outline and content SEO is included in it.

What is a suitable CMS for content marketing?

The conditions of CMS suitable for content marketing are as follows.

Easy to create content
No specialized knowledge required
Can be operated by multiple people
Supports multiple devices
First of all, content marketing does not start without sentences (articles) and videos, so the point is how to reduce these creation costs. To do so, it is necessary to be able to create it without the need for specialized knowledge.

The CMS called WordPress, which will be described later, is the best CMS to use for the first time because it is characterized by the reduced cost of creating content. Also, as the number of mobile users has increased in recent years, it is also a big point to be able to support multiple devices.

It will be important to select a CMS that is optimized for smartphones and that does not collapse the design.

Recommended CMS for content marketing

From here, I will explain the following three CMS recommended for content marketing.

Hatena Blog
I will explain each in turn.


WordPress is a CMS that is said to account for 70% of the world’s CMS. Since it is an open source type CMS, it can be used free of license, and by introducing a basic type called a template, it can be operated without specialized knowledge such as programs.

CMS is often used to take measures against content SEO, but it can also be used to create a company homepage or attract customers to external sites such as EC sites. Since it is the most versatile CMS, we recommend that you start using WordPress for the first time.

Hatena Blog

Hatena Blog is a CMS that comes in two types: a personal one that can be used free of charge, and a paid version that is used by companies. It’s relatively easy to set up and update, and SEO experts rate it as an excellent SEO measure.

In addition, since it boasts 45 million UU per month, it is a big advantage that it is easy to attract customers in content SEO.


RCMS is a multi-functional CMS. It supports multiple languages and is automatically switched by the user’s selection, so it is suitable for businesses that want to disseminate content globally.

In addition, because it is equipped with a questionnaire function and e-mail newsletter function, it is one of the attractions that it is easy to have contact with customers such as CRM.

Three Benefits of Introducing a CMS for Content Marketing

So far, we have provided an overview of CMS in content marketing. From here, I will explain the three benefits of providing content marketing with a CMS.

Division of labor is possible
You can centrally manage multiple pages
You can also take SEO measures
Let’s look at each one in turn.

① Division of labor is possible

First of all, since CMS allows multiple people to log in and manage, it is possible to divide the work. For example, suppose you create SEO content according to the following flow.

Composition creation / writing
Arrange the design
Check / publish
Since these tasks can be shared by each person in charge, it is possible to create content while reducing the burden on the person in charge.

② You can centrally manage multiple pages

With CMS, you can centrally manage multiple pages. It has a feature called the admin screen that gives you easy access to all your content. In other words, not only can you quickly access the page you want to modify or improve, but you can also see at a glance where the page is, which also leads to a reduction in operating costs.

③ You can also take SEO measures

Finally, CMS can also be used for SEO measures. The most used WordPress in the world has two important tools called themes and plugins. First of all, a theme is like a template, just upload the theme file and you can make it look beautiful with SEO measures.

Strictly speaking, although the theme itself is not SEO-protected, it can be easily evaluated by search engines, which accelerates content marketing.

Next is the plug-in, which is an additional tool that can assist SEO measures and create inquiry forms. By introducing a plug-in that assists SEO measures, CMS can be equipped with additional functions that are evaluated by search engines.

Points when choosing a CMS

So far, we have explained the merits of content marketing with CMS. Here are three important points to consider when choosing a CMS.

Clarification of purpose
Website size
Security aspect
Let’s look at each one in turn

① Clarification of purpose

First of all, it is important to clarify the purpose. If you are working on content SEO, you should choose WordPress that can take sufficient SEO measures while reducing operating costs. On the other hand, if you don’t want to publish your personal diary or attract a huge number of customers from search engines, the free Hatena blog is sufficient.

In other words, it is important to clarify what kind of marketing you are doing and why, and choose a CMS that has the necessary functions.

② Check the size of the website

Next, it’s important to check the size of your website. For websites with a large number of pages or a large amount of data to be loaded, depending on the CMS, the display speed may take a long time, resulting in the user leaving.

Although it is a problem of load on the server side, it is essential to use CMS properly according to the size of the website. In that sense, it’s best to choose WordPress, which can constantly improve loading speed and withstand huge amounts of data.

③ Check the security side

Finally, it is necessary to check the security aspect as well. With the three CMSs described in this article, there are no basic security issues. However, if you use a CMS that is not very well known, it may cost more security measures than you imagined due to the fact that there are no human resources with detailed expertise.

Also, WordPress, for example, has a 70% or more share, so even if something should happen, you can easily find it by searching for a solution with a search engine. In addition, many engineers have WordPress expertise, which makes it attractive to be able to respond quickly to unforeseen circumstances.

When dealing with company data or sensitive information, give priority to choosing with particular emphasis on security.

Let’s understand the precautions of CMS and utilize it for content marketing

We have explained the outline of content marketing and CMS, the merits of content marketing with CMS, etc. Although there are multiple major CSMs, we recommend WordPress, which has low operating costs and excellent security.

However, it is most important to clarify the scale and purpose of your site before making a selection, so why not start by scrutinizing these and selecting the most suitable CMS for your company.

click here : What is Web Marketing?How to start web marketing

Content MarketingLatest Posts