How to Use the Perfect H1 Tag for SEO

  • July 30, 2021
  • July 31, 2021
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SEO H1 Tag

Do you know what the h1 tag really means? I think that there are many cases where “it is described somehow” Do you know what the h1 tag really means? I think that there are many cases where “it is described somehow” and “it is described for the purpose of setting the heading for the time being”. In this article, I will explain the details about the h1 tag, such as the detailed meaning of the h1 tag and the number of tags that can be installed without any problem.

What is the h1 tag?


The h1 tag does not mean the heading of each block of text, but the title of the page. It is the highest tag among the 1 to 6 h tags, and the search engine also recognizes that it is written in h1 with the highest priority.

Search engines recognize the h1 tag as a summary of the page rather than a title name. Also, like other tags such as h2 and h3, the h1 tag is a part of the elements that make up the page.

Role of h1 tag


As mentioned above, the h1 tag has more than one role. Therefore, I will explain what kind of role it has.

Properly convey page information to users


The h tag has the meaning of a heading tag to represent the structure of the page, and can be installed from h1 to h6 in ascending order of numbers.

And the numbers from 1 to 6 are also the order that the user can see. The h1 tag is separate from the title tag, but it also serves as the title of the page.

If the h1 tag can properly convey that the information that the user wants to know is on this page, it will prevent the user from leaving and improve the user experience.

Difference from title tag

The title tag cannot be seen just by browsing the page, but the h1 tag is displayed when browsing the page, so it is in the user’s field of view.

Therefore, the text displayed by the h1 tag is an important part that appeals to the user at a glance what kind of page it is. Rather than a paragraph, the text that outlines the page is more appropriate.

Importance of h1 in SEO


The h1 tag is important not only for user visibility, but also for SEO. If you set it without thinking deeply, the effect as SEO will be diminished.

Give search engines the big picture of the page


The h1 tag is a valid tag to give Google the big picture of the page. You can set the page heading hierarchy with the h1 tag as the apex, h2, and even h3. In other words, the h1 tag is a simple expression of “what kind of page it is”.

Google also interprets the h1 tag as “what kind of page it is”, so it is also important as SEO. If the keywords that are aimed at the top are not included in the text set as the h1 tag, the effect as SEO will be diminished.

How to use to implement h1 tag


I mentioned above that when using h1 tags for web pages, it is very wasteful from the SEO point of view unless you think deeply. Then, I will explain how to install it.

Multiple use of h1 tag is NG


It has been said that only one h1 tag should be installed, but it is said that it has become irrelevant since HTML5.

In fact, SEO experts are doing research on the number of h1 tags, but in many cases they conclude that there is no difference. With this in mind, the number of times the h1 tag can be used is not limited.

However, it is safe to limit the use of h1 tags to one content per content so as not to confuse search engines.

The h1 tag tells Google crawlers “what kind of page it is”. Having multiple h1s on a page makes it difficult for both users and search engines to know what they want to say the most.

By limiting the number of themes to one page, you can appeal appropriately and effectively without confusing search engines.

The number of characters in the h1 tag should not be too long or too short

The number of characters in the h1 tag should not be too long or too short
The number of characters in the text to be set as the h1 tag is not specified. However, if it is too long, there is a concern that the design will collapse. Also, since multiple keywords will be included, it will be difficult to tell Google what the target keyword is.

The h1 tag may also be used in place of the title tag for titles that appear in search results such as Google. So if it’s too long, users won’t know what the page is at a glance.

And if it’s too short, it’s not enough to outline the page, so it’s a good idea to keep the number of characters not too long and not too short.

Enter target keywords and make them as unique as possible


It is better to think about inserting the target keyword in the text to be set as the h1 tag. This is because it will be an effective means in SEO by entering the target keyword that aims to be displayed at the top.

However, it is better to put only one. This is because if you try to enter the same keyword more than once, the sentence may look unnatural.

Also, be aware of making the text highly original and unique. If the originality is low, Google may give it a low rating as copy content. This is true not only for the h1 tag, but for other tags as well.

It is also a good idea to use co-occurrence words when you are in trouble. Co-occurrence words are keywords that are likely to appear together with search keywords. One way is to create content using co-occurrence words as hints.

Set alt tag when using image


It’s best not to use images for h1 tags instead of text. Text is more effective at explaining what a page looks like to a search engine.

However, if the structure of the page forces you to use an image, use the alt tag to add a text description to the image. Images alone are not enough.

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